The Liberty Museum

Working on “The Liberty Museum” was an interesting process. A smaller museum featured in Old City dedicated to worldly liberation reached out to Drexel University in the hopes of some possible new branding. Students in my graduating class were given the task to visit the museum and design a new branding system for the museum. I wanted an emphasis on the apolitical stance it was taking along with the emphasis that this museum was not strictly American. Using neutral colors and imagery provided a branding system I believe reflected their values, messages, and beliefs.